📷 KAA Gent presents the main sponsor and shirts for the next season

“Baloise, Gantoise, Samoise. A chance? I don’t think so.” KAA Gent and Baloise greet visitors at the entrance to the stadium with this logo on two giant tarpaulins. Baloise has been a loyal partner for over 35 years and is now taking the step to become a title sponsor.

This move is a special opportunity for both parties. Baloise is a well-established Belgian insurance company that has grown into a top 4 insurance company in our country in recent years. A similar growth story marks the history of KAA Gent, which belongs to the pinnacle of Belgian football.

Baloise also has a lot of experience sponsoring national sports files. The insurance company is well known in the cycling field, among other things as the title sponsor of the Baloise Belgium Tour and the Baloise Trek Lions and Team Flanders Baloise teams. This year Baloise also became the title sponsor of the Royal Belgian Gymnastics Federation. The insurance company is always looking for sustainable partnerships and wants to attract as wide an audience as possible.

Christophe Hamal, CEO of Baloise: “Baloise has enjoyed excellent cooperation with KAA Gent for more than 3 decades. We are very proud of that. The team has had an impressive growth trajectory in recent years and today belongs to the top of the National League. Moreover, KAA Gent appeals to a large and diverse audience, from young to old, male and female. Together with KAA Gent and other partners, we want to continue writing about the club’s successes.”

Evan de Witt, President of KAA Gent: “Baloise has been a structural partner of KAA Gent for many years, providing support and a lot of inspiration in all areas. And the fact that they are taking a step towards major sponsorship is a particularly positive thing for KAA Gent. They really are A small part of our history, they will give more color to our future and above all they are blue and white. It is an ambitious story that we look forward to and we want all supporters and business partners to enjoy. I want Baloise then” I would also like to thank you expressly for their commitment. I do not want to forget to thank and honor VDK Bank for its many years of support and for its continued participation in the future.”