YouTube is testing Gemini to help with video creation

YouTube is offering the opportunity to use its Gemini AI assistant on a small scale for inspiration and as a sounding board. The feature is supposed to help YouTube creators create and publish their videos, even when they don’t have any inspiration.

according to New video On YouTube’s Creator Insider channel, the video platform is experimenting with integrating Google Gemini into its backend environment. The Brainstorm with Gemini tool is supposed to help creators brainstorm video ideas, come up with titles, and create thumbnails, among other things.

Multiple AI balls in the air

The new tool is said to have similarities to another AI-based tool that the tech giant launched on YouTube in May this year. TechCrunch writesThis is an AI-powered content inspiration tool that shows creators topics for videos that viewers might be interested in. The tool then provides an outline of topical points from which they can start the creation process.

Ultimately, users can decide which AI-powered tool they want to use to inspire their content. When they type a video idea into the search field in YouTube Studio, they’ll be given the option to choose between both tools.

ChatGPT Cut

The new Brainstorm with Gemini option for YouTube creators is currently being tested on a small scale with select creators only. Based on feedback from these end users, YouTube will determine whether the feature will be available more broadly.

GenAI’s arrival on YouTube, for creators as well, makes sense. It naturally allows the social media and video platform to capture more market share from the already small competition that doesn’t offer this functionality. Additionally, YouTube also ensures that creators don’t use other GenAI tools, like ChatGPT, to prepare and edit their video content.

Inspiring YouTubers with YouTube

Where does Gemini itself get its inspiration from? Probably everywhere, but also YouTube itself. Owner Alphabet/Google reportedly uses the video platform to train its own models. New York times Previously. Google is said to have recently extended the terms of use of several services, giving them access to public materials for training its LLM holders.

This includes public documents in Google Docs, restaurant reviews on Google Maps, and even YouTube videos.

The removal of these videos for training LLMs shows that major AI providers are increasingly looking for new training data and are becoming increasingly “creative” in doing so. For example, Meta is said to have considered acquiring major US publishing house Simon & Schuster to obtain data from its portfolio, and the company will also collect copyrighted data from all over the internet, though this could lead to lawsuits.

OpenAI trained GPT-4 on a million hours of audio from YouTube videos. The AI ​​giant did not ask Google for permission to do so. However, the latter did not object because it also uses YouTube to train its LLM students.

Read more: OpenAI trained GPT-4 on millions of hours of audio from YouTube videos