Amazon raises prime prices in US

Amazon has raised its fees in the US for the third time. This is necessary because the company had to deal with higher labor costs as a result of higher revenue, according to the technology company. The hike will take effect on March 25, 2022.

Primary subscription rate increase

Increased by $ 20 per year to apply to existing and new members. That means the price will go up from $ 119 to $ 139. On a monthly basis, i.e. an increase of two dollars, the monthly amount goes from $ 12.99 to $ 14.99. At Benelux you currently pay Amazon Prime 2.99 euros a month.

According to Recent Quarterly Statistics The company’s increased wage costs are responsible for the rate hike. Amazon received more orders, so had to hire more staff. Because of the very tight labor market, this resulted in higher wage costs. It is difficult to find people who want to deliver packages in the United States.

Increase in turnover

In the fourth quarter of 2021, Amazon increased its revenue to $ 137.4 billion (ப 120 billion). This is 9% more than the same period in 2020. Black Friday and Cyber ​​Monday played a major role in this sales increase. By 2021, Amazon had reached $ 470 billion in sales and a net profit of $ 33.4 billion.

Thursday night football

According to IGN Penelax Amazon faced even higher costs. For example, the technology company paid $ 1 billion to the American National Football League (NFL) for the broadcasting rights to Thursday night’s football. In addition, The Boys, Wheel of Time and Lord of the Rings: Rings of Power Many examples of invaluable exclusive series available through Amazon Prime Video See. Amazon bought the rights to Lord of the Rings in 2017 for $ 200 million. The company is said to have spent over $ 465 million to produce the first season of the series. It is one of the most expensive TV series ever made.