Many Americans dream of vacationing in Europe and wearing the clothes they would wear. “Europecore” is the name of the clothing style popular on social media. And guess what? Americans believe that we Europeans all live in fairytale medieval villages with miles of cobblestone streets.
Summer is coming soon. While Europeans love to travel to Asia, Australia or America, countless Americans dream of vacationing on our continent. And this American Dream looks so rosy.
Instagram has something in between
Destinations like the Amalfi Coast in Italy, Santorini in Greece and Lisbon Portugal are being romanticized online. And for seemingly fairy-tale locations, you naturally need an equally magical costume.
Inspiration can be found under the hashtag # europecore: The trend has already garnered around 1.3 million views on the TikTok video app. On Instagram knows the hashtag # European style Also very popular. Europe is the place to go for flashy dresses, glamorous bikinis, and for daily aperitifs, according to American fashion experts.
Charming place with cobbled streets
I’m going on a trip to Europe and I’m taking…? White linen pants, satin dresses, oversized sunglasses and a crop top, it seems. But also a tote or crochet bag should not be lost as an accessory. And don’t forget the romantic picture of blue waters, picturesque streets, peaceful landscapes and authentic homes.
Ah yes, because the entire European continent is one big magical place for which you have to dress appropriately. And American fashion designers dare to go to great lengths.
On a trip across the Atlantic, for example, it’s best not to take heels with you, as many influencers suggest. “Because you will break your feet and shoes on so many cobblestones,” says TikTokster Abbey Sadleir. As if we live here in the Middle Ages and don’t have proper streets.
It is also not recommended to wear a bikini, shoes and clothes with a lot of straps. “High temperatures make you swell and feel uncomfortable. On top of that, it’s an ugly thing to burn in,” says Audrey Peters. It is highly recommended to wear plenty of linen. Obviously, these designers have never experienced the summer of Belgian quail.
In a summer dress, you immediately imagine yourself on vacation in Italy
But not all Americans can afford such a trip to Europe. Perhaps that is why the fashion trend is booming now. Dressing at home with lots of lace, fringe, pearls, silk, and linen is enough for that same summer vacation feel. natural, garish The makeup look works equally well, according to TikTokkers.
Or just how about you To turn off the air conditioning to mimic the Italian climate? Or you can “Show” trip to the Mediterranean, said American TikTok star Beverly Mejia from Houston, Texas. “We didn’t have much at home, so I knew such a vacation in Europe wasn’t possible until I was an adult,” she told Nylon magazine. “By sharing clothes like this and having them together, that dream trip seems within reach.”
Romantic like in the movies
Americans may have gotten the idea from celebrities like Sofia Richie, Bella Hadid, and Dua Lipa. They are so happy to stay in southern Europe and only share paradise-like snaps of their holidays there on social media. Many popular American romantic films also contribute to the “Europecore” trend.
Think Selena Gomez in “Monte Carlo” and Julia Roberts on a journey of self-discovery in “Eat, Pray, Love.” Examples of the perfect Italian life par excellence: “Letters to Juliet” and, most recently, the Netflix movie “Love in the Villa”. Or think “Mamma Mia!” in Greece. It is clear that American filmmakers sometimes forget that our continent is much larger than Italy and Greece.
A way to escape from reality
However, the fact that life in Europe is considered to be much better by Americans is nothing new. For example, French and Italian fashion and culture are still the best in their opinion, especially when it comes to fashion. But the current popularity of “Europecore” goes further than that.
It seems that Americans want to escape from the routine of everyday life for a while. “Why life in Europe is so much easier than it is in America,” someone wrote on TikTok. Another says: “I’m planning a costume for my vacation in Europe to escape my current reality.” Oh, if only we Europeans would sit in the sun every evening with a glass of wine.
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