Apple Plans Major Product Launch on September 10 By Investing.com

Apple Inc. (NASDAQ:) is gearing up for its biggest product launch of the year, scheduled for September 10. The tech giant is then set to unveil its latest iPhones, along with new versions of AirPods and watches. According to a report from Bloomberg News, the company is in the midst of preparing for the event, though there have been no official announcements about the timing yet.

Following the unveiling, the new iPhones are expected to hit the market on September 20, according to the company’s usual release schedule. Expectations are particularly high for the iPhone 16 series, which analysts expect will lead to a strong upgrade cycle.

Apple is also expected to debut the iPhone’s most significant software upgrade, with artificial intelligence (AI) capabilities. These new features come at a time when rivals like Samsung (KS:005930) have already introduced similar AI services.

The upcoming product launches are part of Apple’s strategy to drive more growth, with a focus on artificial intelligence to attract customers. The push comes on the heels of weaker performance in China, Apple’s third-largest market, where sales fell 6.5%, more than the expected 2.4% decline, according to data from Visible Alpha.

At its annual Worldwide Developers Conference in June, Apple unveiled its long-awaited AI strategy, showcasing its “Apple Intelligence” technology. The technology will be integrated into all apps, including Siri improvements, and will bring OpenAI’s ChatGPT to Apple devices.

Despite the excitement around the new AI features, some analysts remain cautious, noting that the impact of these improvements may not be immediately apparent in sales. Apple remains heavily reliant on iPhone revenue, and while the new AI integrations are notable, the sales boost they could provide in the near term remains uncertain.

Reuters contributed to this article.

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