Apple streaming hollywood

Apple, the leading technology giant, is reportedly in talks to license more movies from Hollywood studios to bolster its streaming portfolio. ReutersThis move aims to expand its offerings and compete with other popular streaming platforms.

Streaming platforms have invested heavily in licensing movies and live sports to attract users in a competitive industry. Apple’s successful deal earlier this year to license about 50 movies from Hollywood studios has encouraged the company to pursue more content, according to Bloomberg News.

Apple TV+: Focus on original content

Apple TV+, the streaming service known for its original series like Ted Lasso, The Morning Show, and Slow Horses, has set itself apart in the streaming landscape by focusing on its own content. While most competing platforms offer users older movies and TV shows from other studios, Apple TV+ has so far limited itself to producing exclusive original material.

Apple TV+’s strategy has led to 72 Emmy Award nominations in various categories, making it one of the most popular streaming services.

However, Apple TV+ is one of the streaming platforms with the highest number of customers canceling their subscriptions. According to market research firm Antenna, Netflix has the lowest churn rate of all major streaming services.

Key Notes

• Apple in talks to license more Hollywood movies
• Streaming platforms invest heavily in content to attract users.
• Apple TV+ focuses on original material
• Apple TV+ has received 72 Emmy nominations.
• Customer retention is a major concern for streaming platforms.