‘EQS important for EV adoption in US’

Mercedes is not the first mid-size crossover on a platform designed specifically for EVs, but an excellent limousine EQS. This is well thought out because, according to Mercedes-Benz, it is a way for certain Americans to get an EV.

Daimler CEO Ola Källenius told Automotive News Europe that the EQS will enable Mercedes to “capitalize its position at the center of luxury and technology”. In other words: EQS pulls all stops as a top limousine and shows people who can not buy what Mercedes’ capability is in the EV industry.

The S-Class may be more of a symbol of ultimate luxury in North America than it is here, and electric equivalents naturally benefit. According to Källenius, EQS helps it get a place in the EV in the United States and actually puts Mercedes on the map as the EV builder in the country. So EQS was first launched in the United States, while the regular S-Class came to the United States after its European introduction.

Additional advantage of the electric top limousine: not overcrowded in this category, for example, due to delivery issues, Chip shortage Not such a big character. After attracting US attention with the Mercedes electric flagship, it will be easier to accept smaller and more affordable models.

Of course, the EV brand Per Excellence comes from Tesla, USA. In that sense, shouting from Europe that Americans can not deal with EVs is a bit frantic, but EVs are much less accepted in larger parts of the United States than here. Logical, because billions of subsidies in Europe have gone where we are now. In 2020 it was About 2 percent of cars sold in the United States Electric. In Western Europe, there was stock 6.7 percent in the same year⁇

Initial photo: One of EQS’s first series production units for the North American market. Notice the orange side markers and reflectors.