About the chapter
Do typical Dutch products also do well abroad? In this episode of World Warriors we talk about licorice. In America they are cautiously positive, but the Belgians don’t like it.
Elections in England
First we contact entrepreneurs doing business in the United Kingdom. A major political change is expected if the Labor Party takes power in Parliament today. Ewoud de Kok of Feedback Fruits develops educational applications for university teachers. At times he is shocked by the state of the country’s economy and hopes that the elections will go in his company’s favour.
Licorice from Klepper & Klepper
Hoop Klepper travels the world with his licorice. His father started selling licorice at the market in Alkmaar years ago, but Hupp thinks bigger. With true Dutch bravery he crossed the border when he had the chance. He talks about his mistakes with Finnish customers, Americans who think everything is amazing, and Asians who don’t dare taste licorice. And no matter how Klepper & Klepper works internationally, Alkmaar’s market will always be the base.
Presentation: Jelle Maasbach
Co-Host: Monique Unsink from Jumbo Tension Belt Manufacturer
“Passionate analyst. Thinker. Devoted twitter evangelist. Wannabe music specialist.”
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