Bad news for Apple fans: The iPhone 15 is expected to cost more than its predecessor when it launches in September. Analyst Dan Ives recently told CNBC It expects the average selling price (ASP) for Apple’s next generation iPhones to be higher than last year.
For reference, the iPhone 14 starts at 1,019 euros, while the iPhone 14 Pro starts at 1,329 euros. In Europe, the iPhone 14 series was several hundred euros more expensive than the iPhone 13 series, while in the US you pay the same amount for an iPhone since 2017. So the question is what is this Possible price increase In the US it means for the Netherlands and Belgium.
Why does Apple raise the price of the iPhone 15? The most likely reason is production costs. according to The prominent leaker The iPhone 15 will be 12 percent more expensive to make than the iPhone 14, while the iPhone 15 Pro will be 20 percent more expensive than the iPhone 14 Pro.
Compared to the iPhone 14 series, the production cost of the base iPhone 15 model is expected to increase by about 12% and the iPhone 15 Pro model by about 20%, TSMC fab price hikes may be the main reason pic.twitter.com/ GovuLF27WCApril 26, 2023
It’s hard to say why iPhones cost so much more to make than their predecessors. However, it is no secret that energy, raw material and labor costs have increased all over the world. If Apple’s new iPhones cost more money to manufacture, they would almost certainly cost consumers more money.
However, Ives does not expect these price increases to negatively affect iPhone 15 sales. He even expects the iPhone 15 to be the Apple’s best-selling iPhone years ago, as “nearly 250 million iPhones haven’t been upgraded in over four years.”
Ives explained to CNBC that the launch of the iPhone 15 would be a moment of glory for Apple. He added that the increase in revenue from Apple’s services would put the company in a “huge position of strength.”
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Apple CEO Tim Cook has already done so I confess He believes consumers are “willing to pay big bucks to get the best they can afford in this category.” [smartphones]So it is not difficult to imagine that with the iPhone 15 the company is betting big on the blind loyalty of its users.
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