It is said that the iPhone SE production budget has fallen by millions due to lack of demand

Earlier this month, Apple introduced the third generation iPhone SE during a Peek Performance event, and of course we discussed this budget 5G phone in detail.

Although the SE isn’t quite as good on the market as the more expensive devices from Apple, large numbers are still being sold around the world. For example, the second generation iPhone SE accounted for 12% of Apple’s 400 million total phone sales, according to Counterpoint Research. From the launch of the phone in the second quarter of 2020 to the fourth quarter of 2021, sales have reached 48 million units. Those numbers may have caused the Cupertino company to overestimate the demand for third-generation iPhone SEs, as it turns out.

Nikkei Asia reports that Apple is now reducing its iPhone SE production orders for the quarter from two million to three million units, citing lower demand than the company had expected. Additionally, AirPod orders have also been reduced by 10 million units for the whole of 2022.

hot appliances It lists a number of factors that could have contributed to Apple’s decision. The Russian invasion of Ukraine has left Europe in turmoil, as attention and funds shifted to humanitarian aid as millions of Ukrainian refugees fled the war-torn country. at Statement by the Nikkei Asia Index An Apple supplier executive reports: “The war has affected spending in European markets. It is understood that consumers will save money on food and heating.” In addition, Apple has also joined the line of companies imposing economic sanctions against Russia and has stopped selling their products to Russia.

Another factor that may have played a role is lower sales in China due to longer delivery times and limited in-store sales due to ongoing Covid-19 lockdowns. Inflation may also be to blame for the drop in electronics sales, as well as the $30 price increase for the third-generation iPhone SE over the second-generation model. This price increase gives the new iPhone the same price as the $430 Galaxy A33, which offers better specs on paper than the SE, except for the SoC.

source:
hot appliances