It’s great to dress like a rich mom, even if you’re not. “Her look screams: I am rich.” Nina

In recent years, celebrities, influencers and fashionistas have openly flaunted their wealth in the form of large slogans. This is now a thing of the past. These days everything is turning around Quiet luxury Or Whisper of Luxury, a fashion trend that says true luxury is not flashy, but subtle and secret.

Fashion designers are now creating a new version of the style on social media. Seen on big stars like Angelina Jolie, Katie Holmes, Demi Moore, Kris Jenner and Gisele Bunchen: “Rich mom energy.” With 30 million views on the video app TikTok, this trend is still alive and well online. And fashion editor David DeFriendt says it’s going to stay that way for a while.

“Rich mother energy It is similar in one aspect Quiet luxury” DeFriendt says. “Here too, it’s about wearing simple, classic pieces with a high price tag. Preferably in sober colors like white, grey, black and beige. Think of brands like The Row, Toteme and Kaité, where you can pay between 1,000 and 2,000 euros for a gray cashmere sweater. You can find something like this elsewhere for less money, but it doesn’t have the same feel.”

but Rich moms They all come out with their accessories. “From several gold earrings in your ear to a set of gold rings on your fingers. But a silver Omega watch, a vintage Rolex watch or big Balenciaga sunglasses also shine.” Rich mom energy DeFriendt says. “Here lies the difference Quiet luxury. Reality star Kris Jenner, for example, wears a jumpsuit with gold jewelry and the latest Chanel bag. Her look screams: “I am rich.”

So those jewelry or accessories may cost a bit. “You don’t have to worry about the sizes of these items, they are perfect for moms who are often short on time. But they take your look to the next level easily and quickly.

However, you don’t have to pay thousands of euros to dress like rich Hollywood moms. “Some good basics can go a long way,” says the fashion editor. “This is sober or perhaps boring, but always elegant. Especially since the all-black look of actress Katie Holmes can radiate a lot of strength.”

In addition, comfort is also important, Dyffrendt emphasizes. “Everything can be a little looser. Think plain wide pants made of a nice fabric or jeans with a white shirt and a jacket that you tuck into the pants. Pleated skirts or A-line skirts with a pair of kitten heels are also possible.” Or Mary Janes. Or a beige suit with a simple white shirt, à la Arket or Acne Studios. Even dashes. Rich mom energy. “It looks casual, but elegant.”

This trend is not innovative, says Devriendt. “Sobriety is the key word in the fall and winter collections of 2023. But this style has been successful for years. For example, think of the French clothing style that people have been glorifying for a long time. A good foundation is simply timeless. And the combinations are endless. You don’t have to worry about “Whatever goes with that bright color or that amazing print. That saves time.”

“Nowadays, people in their 40s, including many mothers, are keen to switch to sustainable materials and textures and sober, classic silhouettes. At this age, many women know their style and know which piece of clothing they feel good in. In addition In addition, they are more likely to choose quality and items that they can wear on multiple occasions.Helpful for mothers who often run from the store to school and work.

Until now Rich momThe style isn’t just for people in their 40s with kids. Young people are also fascinated by the sober look, adds Devriendt. “Fashion trends evolve so quickly these days. Think of the Barbie craze last summer. That’s great, but is this a long-term thing? No idea.” Rich mother energy that it.”

“People will always be obsessed with luxury brands. They come with a certain status and we as people attach a lot of symbolic value to that. Young people are more aware of this than ever before. The uncertain future makes them think more about what they should invest in. Some people sometimes prefer to choose clothes Which remains beautiful for a longer period, rather than bringing happiness in the short term.

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