Itzo (Hasselt) searches for artificial intelligence: true intelligence

Artificial intelligence is interesting, there's no doubt about that. Creative marketers are using the attention AI receives to benefit their campaigns. This also applies to HR services provider Itzu, which is currently setting up an original recruitment campaign to attract job seekers to their company. Therefore, artificial intelligence is being redefined as “true intelligence.”

“To keep us top of mind for both active and passive job seekers, we developed a creative online campaign,” says Marketing Director, Christine Mullans. “We are redefining the term artificial intelligence (AI) as real intelligence. At the end of the day, we are constantly looking for real talent to enhance our customers and our internal departments.”

The choice of the campaign logo is linked to Izzo's mission. “We firmly believe in providing opportunities for all talents, where authenticity and a personal approach are key,” says Christine Mullans. “This does not exclude the application of new technologies such as artificial intelligence, on the contrary. Our mission, which is summed up in the phrase ‘You are the ones we care about’, includes human connection, supported by progressive technology.”