Who havea leading smart device manufacturer, has received the “EISA AI Smartphone Award 2024-2025” for its Reno12 Pro, which was launched in Europe in June. The award is presented by the Expert Imaging and Sound Association (EISA), a partnership of 56 of the world’s most respected international consumer electronics publications.

Binguo Liu, CEO of OPPO Europe: “It is an honor to be recognized for our efforts to accelerate the adoption of AI-powered smartphones among European consumers. This year, we have highlighted our commitment to making AI technology accessible to a wider audience, beyond just the high-end. The flagship Reno12 Pro smartphones, along with other models in the Reno12 series, offer a range of AI features specifically designed to enhance everyday efficiency and creativity. This prestigious EISA award for the fifth year in a row also highlights our commitment to developing devices that precisely meet the needs of consumers in Europe.”

“With advanced AI capabilities, the OPPO Reno12 Pro excels in several aspects,” said Paul Miller, President of EISA. “AI Eraser 2.0 effortlessly removes unwanted elements from photos, ensuring more professional-looking images, while AI Clear Face enhances group photos by improving clarity and reducing distortion, making every face in the image stand out. AI LinkBoost ensures smooth connectivity even in weak network environments, making your online experience even better. With the powerful MediaTek Dimensity 7300-Energy processor and 5000mAh battery with fast charging, it’s an all-rounder for both AI enthusiasts and general users.”

Over the past decade, OPPO has filed more than 5,000 patents related to AI inventions, of which about 70% are specifically related to AI image processing. In addition to its own innovations, OPPO is working closely with other industry leaders such as Google and Microsoft to deliver better AI mobile experiences based on a hybrid on-device and cloud AI architecture. By the end of this year, OPPO expects to provide around 50 million users worldwide with innovative AI features.

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Editing Winmag Pro
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Editing Winmag Pro

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