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In recent years, many auto manufacturers have renewed their logo. Porsche also has a modified logo. Do you see the differences?
Even the biggest car novice probably doesn’t need to look at the logo on the front of a 911 to know he or she just passed it. Porsche. The chances of recognizing the Porsche badge are pretty high, but do you know it well enough to spot the differences between the old logo and the revised one?
Porsche has been using the shield as its logo since 1952 and over the years it has been modified several times, albeit quite subtly. The Porsche logo is now also fixed and again the differences with the previous version may not be immediately apparent to everyone. However, Porsche seems to have had a good business with it. The brand says Style Porsche designers and marketing experts have been working on the update for the past three years. You’ll see the result on the sides of Porsches from the end of this year.
The Porsche shield is still based on the coat of arms of Stuttgart, the brand’s home city. The gold-coloured parts are now polished and therefore less relief than before. The redlines now have a honeycomb structure, which Porsche says is an “innovative design element”. There is now the name of the city in which Porsche is located above the riding horse: Stuttgart. There was also before 2008.
It certainly isn’t the first time that Porsche has hardened its mantra. The brand also made changes in 1954, 1963, 1973, 1994 and 2008. Did you know that the horns that can be seen at the top left and bottom right of the shield, just like the red and black parts, are a reference to the coat of arms of the former Württemberg-Hohenzollern? The original Porsche logo was created by designer Franz Xaver Reimspieß who is said to have also designed the Volkswagen logo in 1936. The Porsche logo first appeared on the steering wheel of the 365 in 1952, and from 1954 on the front hood handle of the 356 Speedster. From 1959, the Porsche shield also appeared on the wheels.
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