Star Wars is a major franchise and with the release of Star Wars Outlaws approaching, Ubisoft is announcing that Star Wars Outlaws has the largest marketing budget ever for a Ubisoft game.
Ubisoft CEO Yves Guillemot gave this as an answer during the Q&A session for Ubisoft’s latest quarterly earnings call. The question was asked what the outlook is for the upcoming quarter, and why the publisher’s expectations for Star Wars Outlaws appear to be lower than investors had hoped. Guillemot’s answer was:
“We anticipate a strong launch for Star Wars Outlaw. The fact that it is one of the most anticipated games in the industry this year reflects the very strong positive sentiment in the community, as well as the fact that we are launching the largest marketing campaign ever for a Ubisoft game.”
Star Wars Outlaws is the first Star Wars game developed by Ubisoft. The game was announced last June during the Ubisoft Fordward live stream. Star Wars Outlaws has been in development since 2020 by Massive Entertainment, known for The Division and Avatar: Frontiers of Pandora.
Star Wars Outlaws will be released on August 30 for Xbox Series, PS5, and PC.
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