Luan Peer is one of AB InBev’s international brands. It has been sold in the United States since 2008 and has been brewed domestically since 2021 due to high demand. “Stella Artois has been on a growth trajectory since its launch in the United States,” said Brendan Whitworth, CEO of Anheuser Busch, the North American division of the Beer Group.
This also seems to be the case from the statistics. Sales have increased by 10 percent over the past three years. About 40 percent of this is sold in the hospitality industry, especially in major cities such as New York, Los Angeles and Chicago. “Stella Artois is a real catering beer. Most beers in the United States make up only 15 percent of the trade,” said Simon Wustenberg, chief sales officer at Anheuser-Busch.
AB InBev also works on that hospitality film. For example, unlike other beers in the United States, Stella has its own beer glass.
The Belgian beer brand operates strongly worldwide. By 2021, with the exception of Belgium, global sales of Stella Artois have increased by 20 percent.
Princess Astrid is involved in economic work in the United States, with more than 500 participants and nearly 300 companies. The second largest Belgian economic mission will travel to Atlanta, New York and Boston this week.
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