VLAM revolves around the US market

This week, VLAM participated in a mission to the United States for the fruit and vegetable sector led by Princess Astrid.

Visited early markets and importers in Philadelphia, New York and Boston. Greenyard was on the agenda of a corporate visit to the US. Belorda was in full expectation and was able to map out the possibilities and sensitivities for their breeders. In New York, the opportunity was taken to hire chefs for a taste with its quality products. This allowed US buyers to become familiar with VLAM’s products in an original way.

remoulades, asparagus à la flamande and braised chicory were very popular and gave American buyers a fresh look at our best products. In this way, VLAM wants to get to know the offer better and expand Belgian exports to more products. The exhibit for exports is therefore ‘Belgian Endeavors’.

It is important to explore what products are possible for VLAM, but are not currently allowed to enter the United States for botanical reasons. For this purpose, they seek to help expedite market access files with competent authorities in both the United States and Belgium. Importers in the United States made this clear and longed for the time when they could import beef tomatoes from Belgium.

United States
The United States is one of the largest trading nations in the world. VLAM finds that the United States grows these products specifically for fresh fruits and vegetables; Tomatoes, lettuce, grapes, oranges, apples, etc.

The United States is the net importer of fresh fruits and vegetables, and this is on the rise. Except for small quantities of strawberries, apples and pears, a lot of ‘tropical’ fruits are imported. Imported peppers, tomatoes, cucumbers, …

European countries supply fresh fruits and vegetables to the United States. Exports have been declining in recent years. A wide variety of products are sold, such as pears, peppers, and chicory.

Within European countries, VLAM finds that forts to the United States for fresh fruit are Italy and Greece, and Spain and the Netherlands for fresh vegetables. Belgium is the 5th largest supplier here, mainly exporting chicory, leeks, Brussels sprouts and celery to the United States. Belgium is a strong player in the US market for chicory with 75% share.