What is Kortrijk pet food brand suddenly doing in the Netflix series “Emily in Paris”? “We fell off our chair” (Kortrijk)

“I’m about to sign a new brand. Edgard & Cooper, it’s a Belgian pet food company.”suddenly appears in the third episode of the third season of the Netflix series Emily in Paris. In Kortrijk, home of the company of cats and dogs, they didn’t know their place. “It’s unbelievable,” says company spokesman Frederic de Gesell. We fell out of our seats when we heard that.

Unsurprisingly. The romantic comedy can be watched all over the world, and thanks to its popularity, it’s already getting a fourth season on the streaming service. Emily, the main character, is an American marketer trying to sell luxury goods. And now also West Flemish-based dog and cat pieces. (Continue reading below the image)

Exceptional nonetheless. The company was founded in 2016 solely to provide healthy food for dogs. “We already sell in the UK, France, Italy and Spain. We still don’t know how they came to us, but our product has gone really big. Our packaging is also colorful and cheerful, which also makes it special.”

Read also. “Unique dog food makes dogs live a healthier life”

At Edgard & Cooper, they could already have suspected that something was about to happen. About four months ago, a business executive through the production of the series was asked if they could use his name. There was no mention of what it would be in the script, so it could go either way. In the end, our product plays an important role in delivery. This is a really great birthday gift.” (Continue reading below the image)

Much has been said about a crucial role, but in three scenes, the pet food producer is featured prominently. Main character Emily was supposed to prepare a pitch for an ad campaign, but — spoiler alert — she jumped in at the end.

At the moment, the signal has no impact on sales numbers. “But of course we hope to get a boost. It would be great if customers started asking about those pet foods from that chain. Crossing European borders is a dream scenario. We definitely have something nice that we can take with us in negotiations now.”