With 35 goals, 18 assists, the title and possibly the cup, Tessa Wullaert could once again remember a great season at Anderlecht. But the red torch is also lit by the football field.
Vincent van Gensten
Wullaert has been working on GRLPWR for a long time, her own project to get girls to play soccer. They also offer soccer training courses themselves. GRLPWR already had its own brand, with bright pink on balls, T-shirts, jerseys, sweaters…
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“Stylish and sporty”
And now there’s swimwear. Wullaert collaborated with Zalando and Belgian company La Michaux to develop GRLPWR bikinis and swimwear. And Wallart herself drew the result for the promotional video, after which she played football and put boxing in a swimming pool.
“With GRLPWR our focus has been football coaching so far, but this year I wanted to focus on promotion,” Wallart said after training towards the cup final (May 14). “When I was younger, I’d always buy things with girl power because I thought that was cool. So I started thinking: What do I want to wear with my own brand? Ah, bikinis. Then I posed the question to Sarah from La Michaux, of which I myself would wear a bikini, And he was right right away. We are now ten months later and the result is great, I think. The main thing is that everything is multifunctional. For example, I always exercise while traveling. You can do it with a bikini, where everything stays in place. And under A bathing suit you can wear with shorts perfectly. It’s a chic and sporty ensemble.”
Filming the promotional video was quite a challenge. “We had a great photographer (Tommy Vuylsteke, editor),” says Wullaert, who works with GRLPWR on a daily basis. “But he was very tired. I was up at 6:30 in the morning, at 8:00 in the morning I was putting on my make-up and from 9:00 in the morning we started spinning in two different swimming pools. We only finished around 5:30 in the evening and then I still had to practice, because two days later we played the championship game against the OHL team. And so underwater…Keeping your facial expressions neutral wasn’t that easy, but it wasn’t uncomfortable for me. It was the MIAs (where awarded, editor) Much more. Now we have to wait and see. I don’t know what my bikini market is. The stages are going well, the balls too… But sometimes you have to dare to jump and I did.”
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