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Apple’s Back to School 2024 campaign has begun! Who exactly can benefit from this and what deals can you score?

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Enjoy your summer vacation in the coming weeks, but you can also take advantage of Apple’s Back to School 2024 offer! From July 3 to October 21, you are eligible for a gift here when you buy a new Apple product. Previously, you always received a free product from Apple, but in recent years, Apple has only given you a gift card to the Apple Store (online).

The name says it all, but the campaign is aimed at pupils and students. As a result, only the following groups are eligible for gift vouchers: (prospective) students in further education, parents of (prospective) students in further education, and staff at an educational institution. Do you fall under this? Then these are your options.

Can you prove you qualify for a gift card? When you buy an iPad or Mac in (Online) Apple Store You will receive the following gifts:

By the way, not all models participate in the promotion. If you want to get one of the gift cards mentioned above, you will only get it when you purchase one of the following devices:

Are you eligible for a gift card? Then you can take advantage of an additional 20% student discount. You can always count on this in Apple Education Store Or in a physical store. You’ll also get a discount on a select number of other products, like keyboards or the Apple Pencil. You can also take advantage of this outside of Apple’s Back to School weeks, but you’ll also need to be able to prove you qualify for the gift card.

The back-to-school offer looks a bit different in our southern neighbors, as the Apple Gift Card is not available in Belgium. With eligible iPads, you’ll instead get a free Apple Pencil Pro or Apple Pencil with USB-C – the former is always a better deal in this case. When you buy one of the aforementioned Macs, you get AirPods at a discounted price or even completely free. This depends on which model you choose: for the AirPods Max, for example, you’ll still have to pay hundreds of euros.

Back-to-school deals are great, but you can often find better Apple deals from other providers. Think Mediamarkt, Bol.com or Coolblue. Want to be informed about the hottest deals? And other Apple news? Sign up for our free newsletter.